Goodtech

Goodtech, a leading player in industrial automation, digitalization and sustainability in the Nordic region, wanted to revitalize their brand to better reflect their core values and forward-looking ambitions. As a systems integrator with deep technological expertise, it was important to create a holistic brand strategy that positions the company as an innovative and reliable partner in the market. The task included the development of a new visual identity that both highlights Goodtech's industrial roots and their commitment to shaping a sustainable future. The goal was to create a brand that inspires trust and at the same time conveys the company's technological advances and social responsibility.

We initiated the process with a thorough analysis of Goodtech's existing brand and market position, including an evaluation of how the company was perceived both internally and externally. Based on this insight, we developed a brand strategy that reflects the company's focus on innovation, sustainability and technological expertise. Our goal was to strengthen the company's identity by creating a unified and inspiring communication platform.

The new visual identity combines contemporary design with elements that highlight Goodtech's industrial expertise and dynamic approach to technology. We developed a color palette that balances professionalism and energy, typography that conveys reliability and clarity, and graphic elements that visualize the company's technological and sustainable ambitions. Through carefully crafted design elements and a cohesive brand history, we have helped position Goodtech as a leading and innovative player in its industry.