Strategic packaging design for non-alcoholic beer

Strategic design for Bannerman Brewery's First Non-Alcoholic Beer

At Blyant, we are currently working on an exciting project: developing packaging designs for Bannerman Brewery's first non-alcoholic beer. This launch marks an important step for the brewery, which is aiming to make its product available in grocery stores across Canada.

Strategic choices for maximum reach

When entering a well-established market, especially in non-alcoholic beers, it is essential to make strategic choices to reach the right target audience. It may be tempting to start with an IPA to appeal to speciality beer lovers, but this approach will exclude a significant portion of the market.

Working closely with Bannerman Brewery, we have analysed what works best in the Canadian non-alcoholic beer market. Many consumers enjoy beer alongside salty foods -- and lager beers are the perfect companion. That's why we've landed on the brewery's first non-alcoholic beer to be a classic lager. This choice ensures that we target the largest segment of non-alcoholic beer drinkers, and gives the product a strong start.

Designs that build the brand

The design we develop is classic and minimalist, with a focus on clear typography that creates a distinct identity. A carefully selected font for the text “non alcoholic beer” is discreet, so that those who want an alcohol-free experience can still enjoy an authentic lager feel without the experience feeling different. Typography plays a critical role here -- it's not just about aesthetics, but about building a brand that stands out on the shelf and creates trust with consumers.

A project we are passionate about

We are incredibly excited to be a part of this journey with Bannerman Brewery. It is always a pleasure to combine strategic thinking with creative design to help brands grow. We can hardly wait to show off the finished result!